Description
WHAT IS IT?
Lait Vital by Kérastase is an intensely nourishing ultra-light detangling conditioner for fine to medium-dry hair. The conditioning formula contains lipids & vitamins to help nourish, detangle and smooth dry hair. Lait Vital has a white creamy gel texture, designed as a leave-in conditioner for dry hair. Tube made of 45% recycled plastic.
 
LAIT VITAL BENEFITS:
Up to 116% more shine*
to 99% stronger hair**
Up to 53% softer hair***
 
*Instrumental test, vs pre-washed hair
**Combing test, vs classical shampoo on sensitised hair
***Instrumental test, immediately after use vs sensitised hair
 
WHO IS IT FOR?
For fine to medium dry hair.
 
BUSINESS OPPORTUNITY
When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends.
How To
STEP 1: Apply to shampooed and towel-dried hair
 
STEP 2: Apply to lengths and ends of hair, massaging gently
 
STEP 3: Leave on for 2-3 minutes before rinsing thoroughly