Description
WHAT IS IT?
Masquintense by Kérastase is a nourishing hair mask for very dry fine to medium hair. This nourishing hair mask designed for very dry, damaged hair, enriched with plant-based proteins and niacinamide, conditions and revitalises the hairs softness and shine. Masquintense has a light white creamy texture, making it an ideal hair mask for fine hair.
 
MASQUINTENSE BENEFITS:
Up to 96% stronger hair*
Up to 79% more shine**
Up to 52% more softness***
 
*Combing test, vs classical shampoo on sensitised hair
**Instrumental test, vs pre-washed hair
***Instrumental test, sensitised hair
 
WHO IS IT FOR?
For fine to medium very dry hair.
 
BUSINESS OPPORTUNITY
When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends.
How To
STEP 1: Apply to shampooed and towel-dried hair
 
STEP 2: Apply to lengths and ends of hair, massaging gently
 
STEP 3: Leave on for 3-5 minutes before rinsing thoroughly