Description
WHAT IS IT?
Masquintense Riche by Kérastase is an intensely nourishing rich hair mask for very dry medium to thick hair. Our mask is designed specifically for thicker hair. Enriched with specially chosen conditioning polymers and niacinamide, this rich mask conditions hair and offers balancing hydration for instant suppleness, shine and softness Masquintense Riche has a rich and thick white creamy texture, making it an ideal treatment for very dry hair.
 
MASQUINTENSE RICHE BENEFITS:
Up to 116% more shine*
Up to 98% stronger hair**
Up to +89% of smoother hair***
Up to 48% softer hair****
 
*Instrumental test, vs pre-washed hair
**Combing test vs classical shampoo on sensitised hair
***Instrumental test after application on sensitised hair
****Instrumental test, vs sensitised hair
 
WHO IS IT FOR?
For medium to thick very dry hair.
 
BUSINESS OPPORTUNITY
When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends.
How To
STEP 1: Apply to shampooed and towel-dried hair
 
STEP 2: Apply to lengths and ends of hair, massaging
 
STEP 3: Leave on for 3-5 minutes before rinsing thoroughly